THE FAKE FACTORY : VIDEO DESIGN FOR GUESS EUROPEAN RETAIL MEETING  2012

GUESS by PAUL MARCIANO
RETAIL EUROPEAN MEETING 2012
FLORENCE, TUSCANY.

A large scale projection lit up the STAZIONE LEOPOLDA in Florence during the Night Gala of the GUESS REM 2012. The Florence-based video artists of THE FAKE FACTORY bring a new perspective to building facade decoration by fusing video art & digital projection technologies. THE FAKE FACTORY developed a range of 2D and 3D mapping effects, to re-design the architectural facade and the 1.000 square meters of the meeting room in a very elegant and refined style.

FIRENZE STAZIONE LEOPOLDA

VIDEO DESIGN: THE FAKE FACTORY
design&direction: STEFANO FAKE

postproduction supervisor: Stefano Fomasi
3D animation supervisor: Raffaele Cafarelli
2D animation supervisor: Marco Inglese
graphic designers: Marco Inglese, Raffaele Cafarelli, Stefano Fomasi, Angelo Bruno, Andrea Gnesutta, Juri Ciani, Mariano Zimmermann, Elena D’ettole, Cesar Paladiòn, Francesco Sonnati, Anna&Michele Bigiotti, Tommaso Cappellini, Alessandro Alessandrino.
http://www.thefakefactory.com

SET DESIGN & EXECUTIVE PRODUCTION: Diego Affaba per CMD PRODUCTION
VIDEO TECHNOLOGIES EQUIPMENT & DATATON WATCH OUT: SCOT FIRENZE
LIGHT DESIGN & EQUIPMENT: WATT STUDIO FIRENZE
SOUND DESIGN & EQUIPMENT: OMIKRON FIRENZE

GUESS FLORENCE HEADQUARTER
Retail Merchandising Visual Director : ELSA MICHAEL
executive production staff: Lorenzo Torniai, Simona Vercelli, Michelle Patti, Alexandra Gidlund.

shooted in Florence, oct. 2012
all images copyright The Fake Factory & Guess Italia – All rights reserved 2012