GUESS RETAIL EUROPEAN MEETING
A large scale projection lit up the facade of the STAZIONE LEOPOLDA in Florence during the Night Gala of the GUESS REM 2012. Florence-based installation video artists THE FAKE FACTORY bring a new perspective to building facade decoration by fusing video art & digital projection technologies.
THE FAKE FACTORY developed a range of 2D and 3D mapping effects, to re-design the architectural facade in a very elegant and refined style.
THE FAKE FACTORY : VIDEO DESIGN @ GUESS EUROPEAN RETAIL MEETING 2012
GUESS by PAUL MARCIANO
RETAIL EUROPEAN MEETING 2012 FLORENCE, TUSCANY.
FIRENZE STAZIONE LEOPOLDA
VIDEO DESIGN: THE FAKE FACTORY
design&direction: STEFANO FAKE
visual artists: Stefano Fomasi, Marco Inglese, Raffaele Cafarelli, Juri Ciani, Andrea Gnesutta, Mariano Zimmermann, Angelo Bruno, Cesar Paladion, Anna&Michele Bigiotti, Alessandro Alessandrino.
EXECUTIVE PRODUCTION: Diego Affaba per CMD production
VIDEO TECHNOLOGIES SERVICE: SCOT FIRENZE
GUESS FLORENCE HEADQUARTER
Retail Merchandising Visual Director : ELSA MICHAEL
executive production staff: Lorenzo Torniai, Simona Vercelli, Michelle Patti, Alexandra Gidlund.
Florence, Italy Oct. 2012
Stefano Fake 