3D HOLOGRAPHIC DANCE PERFORMANCE – GUESS FASHION SHOW – BARCELONA 2014

design & direction: STEFANO FAKE (stefanofake.com)
style & art direction @ GUESS: Lorenzo Torniai

video design & 3D holographic visual production: THE FAKE FACTORY (thefakefactory.com)
dancers @Opus Ballet Florence Italy : Valentina Perro

GUESS – RETAIL EUROPEAN MEETING – W HOTEL BARCELONA SPAIN 2014

The ultimate in haute technology, a performance that has dropped live dancers in favor of virtual representations in order to create an unforgettable experience for the audience. THE 3D HOLOGRAPHIC DANCE PERFOMANCE made at W HOTEL Barcelona is the biggest holographic projections ever (40 meters holographic screen) which creates a complete optical illusion and breaks the rules of time and space and perception on stage.
The holographic performance was created by videoartist and director Stefano Fake and produced at THE FAKE FACTORY, a VIDEODESIGN studio based in Florence, Italy.

@thefakefactory
design&direction: STEFANO FAKE

cinematographers: S.Fomasi, V.Secchi, F.Sonnati
DOP: A. Alessandrino
rotoscoping: A.Gennaretti, M.Zuffi
3D CGI artist: R.Cafarelli
compositing and post-production: R.Cafarelli, S.Borakovskyy, M.Donzelli, A.Bruno, S.Fomasi

@Guess
Retail Merchandising Visual Director : ELSA MICHAEL
stylist and art direction: LORENZO TORNIAI

all visuals created at The Fake Factory studio, Florence-Italy

filmed at the W Hotel in Barcelona, Spain
all images copyright The Fake Factory & Guess – All rights reserved 2014

@thefakefactory
@stefanofake

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