ERMENEGILDO ZEGNA + MARCOLIN EVENT – MILAN 2014

event production & organization: Urban Production

videoart projections created by THE FAKE FACTORY

Projection mapping is a form of NEW MEDIA VISUAL ART.

It’s an innovative form of indooor and outdoor architectural videoprojection that encompasses the projection of stunning 3D video displays and amazing 3D effects and optical illusions on to building interiors and exteriors.

These engaging and impressive live experiences bring a ‘wow’ factor to audiences.

The Fake Factory, a video design and contemporary media art studio based in Los Angeles-California and Florence-Italy created a stunning mapping projection for the ERMENEGILDO ZEGNA event in Milan.