Stefano Fake (THE FAKE FACTORY) is the creator of some of the most innovative and successful immersive art exhibitions of the last decade: Everything you see is Fake, Caravaggio Experience, Klimt Experience, The French Impressionists Experience, The Art of Color, Modigliani Art Experience, Inside Magritte Art Experience, Van Gogh and the Cursed Artists, Bach Experience. 

Fake is the artist that has defined the format of art experiences worldwide, using large scale projections, immersive installations and mixed-media sculptures to bring the audience literally inside the works of art.

His unique style mixes the masterpieces of the masters of the past with original digital art, creating a bridge between the icons of fine art and the most contemporary new media creations. 

Fake is the artist that more than any other has established the idea of art as an EXPERIENCE, to be lived with all the senses. 

IMMERSIVE DIGITAL ART EXPERIENCES

created by THE FAKE FACTORY

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THE FAKE FACTORY

 IS AN ART STUDIO SPECIALIZING IN VIDEO ART AND NEW MEDIA INSTALLATIONS

ESTABLISHED IN FLORENCE, THE ART CAPITAL OF ITALY, IN 2001 BY THE ARTIST AND VIDEODESIGNER STEFANO FAKE -ONE OF THE PRE-EMINENT CONTEMPORARY ARTISTS WORKING IN THE AVANT-GARDE AND EXPERIMENTAL FIELD OF THE IMMERSIVE ART EXPERIENCES –

TOGETHER WITH A GROUP OF TALENTED ITALIAN VIDEOMAKERS, ILLUSTRATORS, ANIMATORS, PHOTOGRAPHERS, ACTORS, MUSIC COMPOSERS,

SOUND DESIGNERS, MOTIONOGRAPHERS AND VISUALMAKERS.

 

THE FAKE FACTORY DEALS WITH LINGUISTIC EXPERIMENTATION RELATED TO THE NEW MEDIA AND IS NOW AN ITALIAN AND INTERNATIONAL REFERENCE FOR THE CONTEMPORARY RESEARCH ON VIDEO ART AND VIDEO DESIGNS .

THE FAKE FACTORY’S WORKS ARE OFTEN REFERRED TO NEW CONCEPTS RELATED TO THE FIELD OF THE IMMERSIVE ART: IMMERSIVE ART , IMMERSIVE CONTEMPLATION, VIDEO ENVIRONMENTS, IMMERSIVE EXPERIENCE, VIDEOART, VIDEO ART ENVIRONMENTS, VIDEO INSTALLATION, MEDIA-SATURATED ENVIRONMENTS,  AESTHETIC CONTEMPLATION, AESTHETIC ENGAGEMENT.

 

SINCE 2001 THE FAKE FACTORY TOOK PART IN THE CARRYING OUT

OF SEVERAL HUNDREDS OF VIDEO ART INSTALLATIONS:

ARCHITECTURAL VIDEOINSTALLATIONS; IMMERSIVE ART EXPERIENCES, 3D VIDEOMAPPING, VIDEO AND TV PRODUCTIONS;

LUMINOUS; LIVE PERFORMANCES; STAGE DESIGNS FOR CONCERTS, THEATRE AND OPERA;

SYMPHONIC VISUAL CONCERTS; VIDEO DESIGNS FOR RUNAWAYS AND FASHION SHOWS;

VISUAL SETTINGS FOR MUSEUMS, GALLERIES AND CULTURAL EVENTS;

PUBLIC ART, LIGHT ART, CREATION OF FILMS AND VIDEOART INSTALLATIONS.