To be an artist is not a matter of making videos
or multimedia artworks at all.
What we are really dealing with
is the visitors state of consciousness
and the shape of their perceptions.
STEFANO FAKE & THE FAKE FACTORY created an IMMERSIVE ART EXPERIENCE revisiting the artworks of the belgian surrealist painter René Magritte.
An immersive art experience is a form of art which uses multimedia languages and multisensory tools to immerse the viewer inside the artwork, with a development in space and time determined by an audio-visual storytelling. (Stefano Fake)
INSIDE MAGRITTE at INSA CENTRAL MUSEUM SEOUL KOREA (29th april 2020 to 13 september 2020)
design&direction: Stefano Fake & THE FAKE FACTORY
art consultant at the Magritte Foundation: Julie Waseige
produced and distributed by Crossmedia – Italy
produced and organized in SEOUL KOREA by GNC media
“Tutto il nostro lavoro si potrebbe concentrare in questo concetto: The Fake Factory definisce, crea e manipola lo spazio per creare esperienze estetiche ed emozionali immersive. Invita il pubblico ad immergersi nell’arte con tutti i sensi “(Stefano Fake, 2016).