Una immersive art experience è una forma d’arte
che utilizza linguaggi e strumenti multimediali e sensoriali
con lo scopo di immergere lo spettatore dentro l’opera,
e portarlo a vivere un’esperienza d’arte
che ha uno sviluppo nello spazio e nel tempo
determinato da un racconto audio-visivo.

FARNESINA – IMMERSIVE DIGITAL ART EXPERIENCE – KUNSTKRAFTWERK – LEIPZIG 2020

It’s called the “Immersive Art Experience” a new art form based on the multimedia language, designed to immerse the viewer into the artwork making him a part of the artistic experience using audio-visual storytelling techniques.

Interdisciplinary by nature, the immersive art experiences are distinguished by the use of cutting-edge technology as an artistic tool, with the purpose of creating a transformative spatial experience.
During the creation process, digital artists play with space, light, visual dramaturgy, soundtracks and audience, taking care of the balance between all these elements.

In their artworks they mix disciplines such as architecture, light art, cinema, Photography, fine art, sculpture, motion graphic design, sound design, music, poetry, literature, science.

On 22 October 2020, the first stage of the Farnesina Digital Art Experience was held in Leipzig. The itinerary exhibition will travel around the world between 2020 and 2022, collecting the works created by fourteen Italian studios of excellence. A journey through multimedia narratives and new technologies illustrating the most innovative techniques and languages ​​of contemporary digital art.

On Friday 23 October 2020, the first great immersive art experience created collectively by the studios involved in the project was officially presented: a 360-degree audio-visual show that immersed the audience in virtual settings and unprecedented multisensory experiences.
The selected studios, former protagonists of the videomapping show realized in December 2019 on the imposing facade of the Italian Ministry of Foreign Affairs and International Cooperation, are Antaless Visual Design, Antica Proietteria, Apparati Epimeri, FLxER, Kanaka Studio, Luca Agnani Studio, Michele Pusceddu, Monogrid, Mou Factory, Olo Creative Farm, OOOPStudio, Pixel Shapes, The Fake Factory and WöA Creative Company.

It’s called “Immersive Art Experience”; a new art form based on multimedia languages, designed to immerse the viewer inside the artwork and to make him part of the art experience, by using audio-visual storytelling techniques. Interdisciplinary by nature, the immersive art experiences are distinguished by using cutting-edge technology as an artistic tool, with the purpose of creating a transformative spatial experience. During the creation process, digital artists play with space, light, visual dramaturgy, soundtrack and audience, taking care of the balance between all these elements. They use to design their artworks mixing disciplines such as architecture, light art, cinema, photography, fine art, sculpture, motion graphic design, sound design, music, poetry, literature, science.