FARNESINA : DIGITAL ART EXPERIENCE

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THE FAKE FACTORY “RGB TRIBUTE TO ITALY” – FARNESINA IMMERSIVE DIGITAL ART EXPERIENCE KUNSTKRAFTWERK LEIPZIG 2020

Stefano Fake & The Fake Factory pay their tribute to the Italian national colors, which significantly coincide with the primary elements of digital video (Red-Green-Blue) and white, the result of additive synthesis. The generated immersive environment becomes a tribute to the revolutionary ideas expressed by the Futurists, who already wanted to leave the concept of framework and to expand to new “visions of light” putting the viewer at the center. As Lucio Fontana wrote in the 1948 manifesto of spatialism: “with the resources of modern technology, we will make appear in the sky: artificial forms, rainbows of wonder, luminous writings”. Today, through immersive, digital and multimedia art experiences, this avant-garde dream has finally found its concrete realization.

Sound design: Simone Lalli

———

AN IMMERSIVE ART EXPERIENCE IS A FORM OF ART 

WHICH USES MULTIMEDIA AND SENSORY LANGUAGES AND TOOLS 

WITH THE AIM OF IMMERSING THE VIEWER INSIDE THE ARTWORK, 

TO PARTICIPATE IN AN ART EXPERIENCE 

WHICH HAS A DEVELOPMENT IN SPACE AND TIME 

DETERMINED BY AUDIO-VISUAL STORYTELLING.

AN IMMERSIVE MULTIMEDIA ART EXPERIENCE IS INTERDISCIPLINARY BY ITS VERY NATURE.

ITS MAIN FEATURE IS THE EXPERIMENTAL USE OF CUTTING-EDGE TECHNOLOGY AS AN ARTISTIC TOOL WITH THE PURPOSE OF CREATING TRANSFORMATIVE SPATIAL EXPERIENCE.

THE CREATIVE TOOLS IN THE HANDS OF THE DIGITAL ARTIST ARE: THE SPACE, THE LIGHT, THE VISUAL DRAMATURGY, THE SOUNDTRACK, THE AUDIENCE. 

EACH OF THESE ELEMENTS IS FUNDAMENTAL AND MUST HAVE THE SAME BALANCE IN THE CREATION PROCESS.

THE CREATION OF AN IMMERSIVE ART EXPERIENCE IS AN INTERDISCIPLINARY PROCESS. 

THE MEDIA ARTISTS MIX TOGETHER OTHER DISCIPLINES SUCH AS ARCHITECTURE, LIGHT ART, CINEMA, FINE ART, SCULPTURE, GRAPHIC DESIGN, SOUND DESIGN, MUSIC, LITERATURE.

Una immersive art experience è una forma d’arte
che utilizza linguaggi e strumenti multimediali e sensoriali
con lo scopo di immergere lo spettatore dentro l’opera,
e portarlo a vivere un’esperienza d’arte
che ha uno sviluppo nello spazio e nel tempo
determinato da un racconto audio-visivo.

FARNESINA – IMMERSIVE DIGITAL ART EXPERIENCE – KUNSTKRAFTWERK – LEIPZIG 2020

It’s called the “Immersive Art Experience” a new art form based on the multimedia language, designed to immerse the viewer into the artwork making him a part of the artistic experience using audio-visual storytelling techniques.

Interdisciplinary by nature, the immersive art experiences are distinguished by the use of cutting-edge technology as an artistic tool, with the purpose of creating a transformative spatial experience.
During the creation process, digital artists play with space, light, visual dramaturgy, soundtracks and audience, taking care of the balance between all these elements.

In their artworks they mix disciplines such as architecture, light art, cinema, Photography, fine art, sculpture, motion graphic design, sound design, music, poetry, literature, science.

On 22 October 2020, the first stage of the Farnesina Digital Art Experience was held in Leipzig. The itinerary exhibition will travel around the world between 2020 and 2022, collecting the works created by fourteen Italian studios of excellence. A journey through multimedia narratives and new technologies illustrating the most innovative techniques and languages ​​of contemporary digital art.

On Friday 23 October 2020, the first great immersive art experience created collectively by the studios involved in the project was officially presented: a 360-degree audio-visual show that immersed the audience in virtual settings and unprecedented multisensory experiences.
The selected studios, former protagonists of the videomapping show realized in December 2019 on the imposing facade of the Italian Ministry of Foreign Affairs and International Cooperation, are Antaless Visual Design, Antica Proietteria, Apparati Epimeri, FLxER, Kanaka Studio, Luca Agnani Studio, Michele Pusceddu, Monogrid, Mou Factory, Olo Creative Farm, OOOPStudio, Pixel Shapes, The Fake Factory and WöA Creative Company.

It’s called “Immersive Art Experience”; a new art form based on multimedia languages, designed to immerse the viewer inside the artwork and to make him part of the art experience, by using audio-visual storytelling techniques. Interdisciplinary by nature, the immersive art experiences are distinguished by using cutting-edge technology as an artistic tool, with the purpose of creating a transformative spatial experience. During the creation process, digital artists play with space, light, visual dramaturgy, soundtrack and audience, taking care of the balance between all these elements. They use to design their artworks mixing disciplines such as architecture, light art, cinema, photography, fine art, sculpture, motion graphic design, sound design, music, poetry, literature, science.

IMMERSE YOURSELF IN ART

예술 속으로 빠져보세요

INSA ART CENTRAL MUSEUM, Seoul Korea

르네 마그리트 특별전

INSIDE MAGRITTE at INSA CENTRAL MUSEUM SEOUL KOREA (29th april 2020 to 13 september 2020)

design&direction: STEFANO FAKE

created by THE FAKE FACTORY

art consultant at the Magritte Foundation: Julie Waseige

produced and distributed by Crossmedia – Italy

produced and organized in SEOUL KOREA by GNC media

technology provider and audiovisual service KaiCast Seoul Korea

Stefano Fake is an italian new media artist and director. 

스테파노 페이크(Stefano Fake)는 이탈리아인 뉴 미디어 아티스트이자 감독이다.

Currently he lives and works in Florence and Milan. 

현재 그는 피렌체와 밀라노에서 일하며 살고 있다.

Within his studio – THE FAKE FACTORY – he has designed, directed 

and created some of the most significative immersive multimedia art experiences 

exhibited in prestigious museums and art galleries worldwide

그는 그의 작업실인 더 페이크 팩토리(THE FAKE FACTORY)에서 세계적으로 가장 권위있는 박물관과 미술관들에서 선보인 가장 중요한 몰입형 멀티미디어 아트 체험을 디자인하고 직접 감독, 제작하였다. 

To be an artist is not a matter of making videos or multimedia artworks at all. 

예술가로서 활동한다는 것은 영상이나 멀티미디어 작품을 만드는 것의 문제가 아니다.

What we are really dealing with is the visitors state of consciousness

and the shape of their perceptions.

우리가 실제로 다루고있는 문제는 관객들의 의식의 상태와 그들의 지각의 형태이다. 

An immersive art experience is a form of art which uses multimedia languages and multisensory tools to immerse the viewer inside the artwork, with a development in space and time determined by an audio-visual storytelling. 

몰입형 경험은 다감각의 수단과 언어를 이용하여 보는이를 작품 속으로 몰두 시키는 예술의 형태이며, 시청각적 스토리텔링으로 결정된 공간과 시간의 전개가 존재한다.