FARNESINA DIGITAL ART EXPERIENCE enhances and promotes the Italian excellence operating in the digital art sector through the organization of shows, exhibitions and performances or participation in international sector events. 
The project is promoted by the Ministry of Foreign Affairs and International Cooperation in collaboration with the Embassies, the Italian Cultural Institutes and ICE, the Agency for Promotion Abroad.
 
The organization and promotion are handled by ImmersiveArtExperience.com & Bright Festival with the artistic direction of Stefano Fake.